Terms and conditions

1. About these terms

These terms govern your use of digitalmoversco.com and the free video audit offered through it. Where we agree to provide ongoing services, a separate written engagement agreement will apply, and if there is any conflict between that agreement and these terms, the engagement agreement takes precedence.

By using this website or requesting an audit, you accept these terms. If you do not accept them, please do not use the site.

2. Using this website

You may use this website for legitimate business purposes only. You agree not to attempt to gain unauthorised access to it, to interfere with its operation, to submit false information, or to use automated systems to submit the audit form.

The content of this website is provided for general information. It does not constitute professional, legal, clinical or financial advice, and you should not rely on it as such.

3. The free video audit

The audit is offered without charge and without obligation on either side. In requesting one you confirm that you are acting on behalf of a private clinic in the United Kingdom and are authorised to share the website details you provide.

• →The audit is based on publicly available information about your website and search presence at the time it is produced.
• →It reflects our professional opinion and is not a warranty about your website's condition or performance.
• →You are free to act on it yourself, share it internally, or ignore it entirely. It is yours to keep.
• →We may decline to produce an audit where the request is unsuitable, incomplete or outside the scope of our service.

4. Services and engagement

Ongoing work is provided under a written engagement setting out scope, deliverables and fees. Following an initial three-month foundation period, retainers continue on a rolling monthly basis with thirty days' written notice on either side.

We may use carefully selected subcontractors to deliver parts of the work. We remain responsible to you for that work.

5. Fees and payment

Fees are as set out in your engagement agreement and are payable monthly in advance unless agreed otherwise. Prices shown on this website are indicative starting points in pounds sterling and exclude VAT where applicable.

Late payment may result in work being paused. We reserve the right to charge statutory interest on overdue invoices under the Late Payment of Commercial Debts (Interest) Act 1998.

6. Your responsibilities

• →Providing timely access to your website, Google Business Profile and analytics accounts
• →Reviewing and approving content within a reasonable period, including clinical sign-off where required
• →Ensuring information you supply about treatments, qualifications and registrations is accurate and current
• →Responding to enquiries generated through your website

Delays in access or approvals will affect timescales, and we cannot be held responsible for outcomes affected by them.

7. Results and no guarantee

Search engine optimisation is influenced by factors outside our control, including search engine algorithm changes, competitor activity, seasonality and the wider market.

We do not guarantee specific rankings, traffic volumes, enquiry numbers, booking numbers or revenue. Any figures, timescales or examples we discuss are illustrative and not a promise of outcome.

Our work concerns your visibility in search and the quality of traffic reaching your website, together with improvements to the paths by which visitors can contact you. What happens after an enquiry reaches your clinic — how it is handled, whether a consultation is booked, and whether a patient proceeds with treatment — is determined by your clinic and is outside our control and responsibility.

8. Clinical and regulatory compliance

We are not clinicians and we do not provide medical, clinical or regulatory advice. We do not present ourselves as a medical authority of any kind.

We write marketing copy with reference to guidance from the Advertising Standards Authority and the Committee of Advertising Practice. However, you remain responsible for ensuring that all published claims about your treatments, outcomes, qualifications and professional registrations are accurate and compliant with the requirements of your regulator, including as applicable the GMC, GDC, HCPC, CQC, NMC or GPhC.

All content we produce is provided to you for review and clinical sign-off before publication. By approving content you confirm it is accurate and compliant.

9. Intellectual property

The content of this website, including its text, design and code, belongs to Digital Movers Co. unless otherwise stated.

Work produced for you under an engagement — including page content, technical improvements, profile optimisation and citations — becomes yours on payment of the relevant fees, and remains in place if the engagement ends. Our internal methods, templates and tooling remain ours.

10. Confidentiality

Each party will keep the other's confidential information private and use it only for the purposes of the engagement.

Commercial terms, access credentials, strategy documents and unpublished work shared during an engagement will be treated as confidential unless disclosure is required by law or agreed in writing.

11. Liability

Nothing in these terms excludes or limits our liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot lawfully be excluded.

Subject to that, our total liability arising out of or in connection with the services is limited to the fees paid by you in the three months preceding the event giving rise to the claim. We are not liable for loss of profit, loss of business, loss of anticipated savings, loss of data, or any indirect or consequential loss.

We are not liable for losses arising from changes made to your website by you or by third parties, from search engine algorithm changes, or from your failure to act on recommendations.

12. Termination

After the initial three-month period, either party may end the engagement on thirty days' written notice. We may suspend or terminate immediately where fees remain unpaid, where we are asked to act in a way that is unlawful or breaches advertising or regulatory standards, or where there is a material breach that is not remedied within fourteen days.

On termination, fees for work performed up to the termination date remain payable, and we will transfer access and any outstanding deliverables that have been paid for.

13. Governing law

These terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction over any dispute arising from them.